People have taken to the casual, disappearing nature of the format, even when it comes to brand content. Not surprisingly, this format is a great platform for storytelling. Tell authentic brand stories that have a beginning, middle and end.
Engage your audience with Stories stickers and provide value for your viewers to get them in the habit of watching your Stories consistently. Instagram may have started as a simple photo-sharing app, but now the platform hosts everything from live broadcasts to Reels.
Stay informed about all the latest Instagram product updates. Brand content works best when people can imagine themselves using your products or services. Aim for your content to be inclusive in every sense of the word. Add alt-text image descriptions and automatic captions, and follow best practices to make your posts accessible. You need to post it consistently, so your audience knows they can expect a steady stream of interesting and helpful content from you on a regular basis — making your brand worth a follow.
That being said, humans who run Instagram accounts for business also need to take vacations and…sleep. Scheduling your Instagram posts with a social media management tool not only helps you stick to a consistent content calendar, but it saves you time and lets you take a break every once in a while. This 4-minute video shows how to schedule and publish Instagram posts using Hootsuite.
Bonus: with Hootsuite, you can schedule posts to all your social networks in one place, saving even more time. Respond to comments and mentions of your business on Instagram, so users feel motivated to keep engaging with your brand. You might be tempted to automate your engagement using bots. Dedicate some time to responding authentically when someone mentions or tags your brand.
Make sure to have social media guidelines , troll policies and mental health resources in place to support the person in this role so they can manage a positive community.
Captions on Instagram are not searchable, but hashtags are. When someone clicks on or searches for a hashtag, they see all the associated content. You might want to consider creating your own branded hashtag.
A branded hashtag embodies your brand and encourages followers to share photos and videos that fit that image. It can be a great source of user-generated content and encourage community among your fans. Tableware brand Fable encourages customers to post with the dinewithfable hashtag and shares their posts in Stories.
Want to know more? Check out our full guide on how to use hashtags on Instagram. If you have a blog, try embedding Instagram posts directly in your posts to showcase your best content and make it super-easy for readers to follow you, like this:.
A post shared by Hootsuite hootsuite. Influencer marketing is a powerful way to gain access to an engaged and loyal Instagram following. Identify influencers and creators whose fans might be interested in your brand. Start with your own customer base. The more genuine the relationship is the better. A post shared by Instagram for Business instagramforbusiness. Even small brands with limited budgets can use influencer marketing by working with micro-influencers: people with a smaller but dedicated following.
While they may have a relatively smaller audience, these influencers can hold a lot of sway in their domain. So much so that big brands are keen to work with them, too. A post shared by MJ rebellemj. Investing in Instagram ads ensures you can get your content in front of a wide yet targeted audience.
In addition to extending the reach of your content, Instagram ads include call-to-action buttons that allow users to take action straight from Instagram, reducing the number of steps required to get them to your website or store. Get all the details on how to use Instagram ads for your business in our detailed guide. Instagram campaigns can help you achieve specific goals. They put intense focus on a specific goal for a set period of time, in both your organic and paid posts. Here are 35 Instagram community-building tips that actually work.
Keep in mind that Instagram Insights only tracks data back 30 days. One of the best ways to improve your results is to test different types of content to see how they perform. As you learn what works best for your specific audience, you can refine your overall strategy. Social media has always involved experimenting and learning as you go.
So keep an open mind and never miss the opportunity to test the effect of new formats on the platform. In addition to Instagram Stories, users can take and stream live video that disappears — sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.
Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you've taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover. As with any social media platform, it's important to engage and interact with your followers on Instagram.
Here's how. Liking: Liking is a simple way to connect with other users. To like a photo, either double tap the image or tap the heart button under the post.
Commenting: Next to the like button is a comment button — just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it's complete. Mentioning: As on Twitter, you can use the symbol to tag other users in your Instagram comments or post captions. Tagging: Instagram allows you to add tags before you post content.
To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person's name to search for their account. Once you've tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.
Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. Once you've sent the message, you and the recipients can message back and forth.
Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM. Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application. Hashtags are a great way to help users find content on Instagram.
Hashtags can include letters and numbers, but they can't contain any non-numerical characters. Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you're using the right hashtags for your brand. Hashtags such as nofilter a photo that hasn't been heavily edited with filters , selfie a picture of yourself , and tbt or throwbackthursday old photos are popular on Instagram, but they may not work for you or your brand.
It's a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use. Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.
Once you understand hashtags, you can branch out and experiment to find which ones work best for your brand. It's also smart to create a custom hashtag for your business or even an event you're hosting. This way, customers can follow along with an event, even if they aren't there in person.
Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:. All three ad formats appear in users' home feeds.
These ads support four objectives: video views, click-throughs to your website, mobile app installations and mass awareness. Review our best picks for social media marketing tools ]. In November , Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app. All that's required to complete a transaction is your name, email address, billing info and shipping addresses. Facebook, Instagram's parent company, will then save that data for future transactions.
Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalog connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram's merchant agreement and commerce policies.
You can create your catalog through Facebook, Shopify or BigCommerce. Key takeaway: To maximize Instagram for your business, be sure to interact with other users, use hashtags thoughtfully, post quality photos and use Stories.
Links don't work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile.
Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they're popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.
Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner.
Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile.
If you do decide to run a contest or sweepstakes, though, make sure you're following rules and guidelines. Respond to other users' comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories. Getting Started. Audience Network.
Bahasa Indonesia. Create a business account Get a personalized marketing plan Advertise on Instagram Boost my posts Setup a shop on Instagram Develop the right Instagram strategy. Marketing Plan Get custom tips to help you reach your business goals.
Get Plan. Reels Create and discover short, entertaining videos on Instagram. Explore Reels. Instagram Creators You were made for this.
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